New! - AONB Green Tourism Service

The AONB has established a new service for the Island's tourism industry which helps operators to enhance their grounds as well as helping them to realise the potential of promoting rural tourism to the eco-conscious tourist.

Green tourism is the fastest growing sector of the tourism industry at the moment and encourages people to enjoy the natural surroundings of the area they are visiting - at any time of the year. This has been recognised locally by Isle of Wight Tourism whose current focus is "all year round tourism stressing the Island's natural beauty". The Isle of Wight AONB Project are working with Isle of Wight Tourism to help deliver this vision on the ground.

It is offering an advisory service to Island people involved in the tourism industry to help them make the most of their environment and the surrounding countryside and to use it as an active part of their marketing. The types of businesses it can help are: camping and caravan sites, farm B & Bs, holiday camps, guesthouses, hotels and visitor attractions. It is able to offer advice on how to make the best use of sites by:

• landscaping and conservation projects
• nature trails
• guided walks
• using local produce

We can also help businesses to make the most of their surrounding countryside by advising on: circular walks, cycle routes, trails, etc starting from the site; interpretation material to orientate their guests and give suggestions of outings, etc; and marketing and advertising - promoting the beauty of the countryside.

This work creates new links with local businesses and the community and helps to achieve a higher profile for the Island as a quality landscape. If you would like a free advisory visit to help you to make the most of your site, please contact Becky Priest at the AONB Project on 822118.

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